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Curator’s Comment: John Heartfield’s collage about the corporate rationalization to have robots replace workers is eerily visionary in another way as well. I found this paragraph on the blog babylonisburning.net in a post entitled:
HOW JOHN HEARTFIELD
INVENTED THE WEB
“As we turned to Heartfield’s collage, I asked the students: do you see any similar practices at work in ”Die Rationalisierung marschiert!”? And, indeed, they quickly began to identify the similarities between Cubist collage and MySpace page – – Heartfield’s use of fragments, the role of the artist as curator, the logic of spatial (versus temporal) organization, etc. The students also however pointed to a new connection between Heartfield and MySpace – – the question of originality. Heartfield’s collage foregrounds the cultural “composting” central to collage, the ways in which collage self-consciously recycles existing cultural materials.
This mashup aesthetic – – so fundamental to the web – – both denigrates originality (“The only materials we have to create with are already created!”) and exalts creativity (“Look what I’ve managed to do with what you already thought you knew!”). Reading MySpace through this dialectic, inspired by Heartfield’s collage, started a lively discussion about the meaning and status of creativity in today’s remix culture.”
THE JOHN HEARTFIELD EXHIBITION SHOP
offers exclusive items, including Posters
, and Mugs
featuring classic John Heartfield Dada photomontages.
Heartfield’s collage “Die Rationalisierung marschiert!” (Rationalization Is On The March!) is one of his most complex montages. It resembles his early Dada work. The photomontage addresses the rationalization of replacing human workers with robots. Owners have the responsibility to ensure their faithful employees can successfully make this adjustment and are not left out in the cold.
The Shop is currently overhauling it’s entire clothing inventory. We adding new images and new artists to the collection. The John Heartfield Shop now features political artists and graphic designs in our REVEAL ART Collection.
We’re also reducing our prices because it’s more important than ever to distribute political art.
Mug & John Heartfield In Paris ($ 23.95)
Mug & John Heartfield At Work ($ 23.95)
Mug & John Heartfield Recognized ($ 23.95)