John Heartfield’s collage “Rationalization Is On The March!” appeared on the cover of Der Knüppel (The Stick) Magazine. This political image stands out as one of Heartfield’s most detailed photo montages. It’s a prediction that’s come true. There’s no doubt that many jobs will be taken by machines and robots. The corporate rationalization is that robots can do the work quicker, safer, and with less expense to customers. But what will happen to the human workers? Will corporations that have profited from their labor for so many years find a way to help them earn a decent living?
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In 1927, John Heartfield was able to brilliantly comment on the corporate rationalizations for replacing human workers with robots. What will happen to those workers.
HOW JOHN HEARTFIELD
INVENTED THE WEB
Quote From babylonisburning.net
“This mashup aesthetic – – so fundamental to the web – – both denigrates originality (“The only materials we have to create with are already created!”) and exalts creativity (“Look what I’ve managed to do with what you already thought you knew!”). Reading MySpace through this dialectic, inspired by Heartfield’s collage, started a lively discussion about the meaning and status of creativity in today’s remix culture.”
DER KNÜPPEL COVER BY UNKNOWN ARTIST, NOT JOHN HEARTFIELD
John Heartfield Posters Knüppel Political Photomontage Art
Although the Der Knüppel Cover (left) is not a work by John Heartfield, it was chosen to illustrate the character of the leftwing satiric publication. Der Knüppel translates to the “The Stick” and was later known as “The Red Stick.” The image of a red stick, representing the KPD (Communist Party), pummeling a cringing Hitler is a good visual representation of how Heartfield and other German artists used humor to minimize the führer’s importance.
Der Knüppel appeared irregularly from 1923 to 1927.
John Heartfield created collages and worked as an editor.
New works for Der Knüppel will always be added. Please check the Exhibition Networking Sites for updates.