Political Art Books. Heartfield’s Groundbreaking Typography In Inventive Advertising Graphic Design For Malik-Verlag Publishing
Heartfield Famous Advertising Graphic Design: Weimar Republic Books
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Heartfield's famous advertising graphic design for Kurt Tucholsky's brilliant novel Deutschland, Deutschland, über alles, 1929. Tucholsky skewered the German Weimar Republic bourgeois society . Heartfield's historic advertising graphic design for Kurt Tucholsky's brilliant novel Deutschland, Deutschland, über alles, 1929. Tucholsky's novel satirizing the bourgeoisie became an instant success in the German Weimar Republic. Heartfield's famous advertising graphic design for the Upton Sinclair novel Nach der Sintflut. The graphic is Heartfield's futuristic vision of the destructive power of global warming. Heartfield's famous advertising graphic design for Upton Sinclair's Roman eines Patrioten. Heartfield used his invention of a 3D book jacket that told a story from the front cover of the book to the back cover with devastating effect. Heartfield's famous advertising graphic design for F.C. Weiscopf's Were keine Wahl hat, hat die Qual (If There Is No Choice, There Is Suffering).
For Kurt Tucholsky
For Kurt Tucholsky
For Upton Sinclair
The waves crashing over the skyscraper echo a Mutt and Jeff cartoon of a skyscraper rising from the ocean.
For Upton Sinclair
For F.C. Weiscopf
This image is perfect symbol for the Republican Healthcare Plan. Huge tax cuts for the rich. If you have no money, you have no choice.
Introduction Heartfield’s Groundbreaking Advertising Graphic Design
Excerpt From Nancy Roth’s 1993 Essay:
Heartfield and Modern Art
[ Even before he was known as a master of satirical political art ] … Heartfield’s reputation grew quickly during the 1920’s, though less as a political activist or as a fine artist than as a graphic designer.
His notable design innovations moved in a discernible direction towards a combination of photographs, text, and color that abruptly switches the expected meaning of each separate element and yields a new meaning.
He is credited, for example, with the introduction of a book jacket conceived as a three-dimensional object, its two surfaces bearing related images that together convey an abstract idea central to the book in question.”
For an excellent introduction to Heartfield’s graphic design, read Maud Lavin’s Heartfield In Context in the HIDDEN GENIUS section of the exhibition.
New works of political art will always be added.