“An artist needn’t be a clergyman or a churchwarden,
but he certainly must have a warm heart for his fellow men.”
but he certainly must have a warm heart for his fellow men.”
Heartfield Ernst Neumann Advertising Studies, Kunst und Handwerkkerschule, 1913
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Vincent van Gogh
John Heartfield Ernst Neumann Studies, Kunst und Handwerkkerschule, 1913
In 1913, the John Heartfield Ernst Neumann connection was formed.
Heartfield had become more and more dissatisfied his oil painting apprenticeship. He became interested in advertising slogan competitions and decided to study applied graphic art.
He was able to study with Ernst Neumann, Kunst und Handwerkkerschule (Arts and Crafts School). Neumann was one of the most recognized and respected advertising designers. He held Germany’s only academic chair for advertising design.
Heartfield created a graphic with the moralizing text, “Advertising becomes art and science when it is pursued with the ethical means of truth.”
Ernst Neumann at the Albertus-University of Königsberg
John Heartfield (born Helmut Herzfeld) studies under Germany’s celebrated Ernst Neumann at the Kunst-und Handwerkkerschule (Arts and Crafts School) in Berlin.
Professor John J Heartfield is John Heartfield’s paternal grandson. He gives live interactive presentations around the world that focus on his grandfather’s life and work and modern political art. Please write to him to request his presence at your event or ask any question. He is always pleased to hear from exhibition visitors.
