Best Business Website Design
John J Heartfield


Best Business Website Design

It seems as if every business has a website these days. “Make Your Small Business Website Work” helps you decide if your business needs a website. If so, you’ll find out what should be on your website and how to make it organized and effective. The material in this remains completely fresh because it addresses clear simple design, presentation, and marketing principles rather than ever-changing technologies. “Make Your Small Business Website Work” shows you how to make your business website a cost-effective tool without a big marketing budget or large distribution networks. It’s for small companies that want to present their best content and add options that maximize a site’s potential.

Best Business Website Book
For Small Business Owners
Who Have Minimal Business Internet Experience

Reviews

From The Back Cover

John Heartfield, Director

eCurtain Media LLC

Reviews

“Mr. Heartfield’s broad fund of knowledge regarding this subject and his easy-to-read writing style made this book not only useful, but an enjoyable read. Lots of great ideas regarding structuring my website. Big bang for the buck. Highly recommended.”
Business Website Magazine Review

Alex Freund
Make Your Small Business Web Site Work: Easy Answers to Content, Navigation, and Design

Who does not want to have a website nowadays? Especially if you are a small business and your income depends on it. In fact, anybody who has a small business and does not have a website loses credibility. It is like having a store without a shingle telling the world what you do. Small business owners who invested in their website lose appetite in keeping it up (perhaps because of its failure and continuous negative reinforcement). Luckily, John Heartfield put together this book Make Your Small Business Website Work to provide the logic necessary to make your investment grow. The book is very well organized and written in a simple, friendly and easy to grasp language. It is colorful and full of examples showing the old and new design. He has vast experience from having worked for major company’s website and you are the beneficiary of that. If you own a small business and your website’s performance disappoints you, perhaps you should read this book to learn what the issues are and how to fix it.

S. McGarity
Make Your Small Business Web Site Work: Easy Answers to Content, Navigation, and Design

As the owner of a small web design & development business, I certainly can recommend “Make Your Small Business Website Work.” I think it’s great on a number of levels: It’s permeable by both the small business owner with little previous understanding of web fundamentals as well as a relevant, gentle re-articulation of important principles for the more seasoned web designer/developers of the world.

This book is incredibly well-structured (love the web-like navigation on every page) and revolves around providing real world critiques of existing sites within the headings of Planning, Organizing, and Presenting. Each critique includes screenshots, interviews with often both design team and client, as well as superb little sidebars that pithily summarize the strengths and weaknesses of the site in question. From larger e-commerce concerns like Fresh Direct to smaller more personal promotional sites, this book really does provide a conversational, common sense overview of the knowledge one needs to establish a dialog with a designer or development team. It gives the reader a strong set of tools to embark on creating a successful site of their own.

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From The Back Cover

* Clear, professional advice on how to build a website and integrate it into your business

* Tips on what works online and how to get the most out of the Web

Small companies with or without websites often struggle with two main questions. What should the business offer on the site? How can the business organize and build the most effective website?

“Make Your Small Business Website Work” features extensive information on presenting the core messages of your business. It covers topics such as designing an effective homepage, how to create navigation systems that won’t frustrate visitors, how small business sites differ from other websites, and much more.

Through real examples, “Make Your Small Business Website Work” answers these questions. It specifically addresses the fact that a website can be a very effective and affordable tool even for small companies that do not have a big marketing budget or a large distribution network. This comprehensive new book, geared towards small-business owners, their employees, and anyone wanting to more about Web navigation design, is designed for small companies in any industry. It offers the advice needed to sculpt content and build navigation systems that maximize a website’s potential.

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John Heartfield, Director

eCurtain Media LLC

I’m a consultant specializing in Small Business Web Development and Marketing. I founded three successful Internet businesses. My current business is eCurtain Media LLC.

I was a professor at the Stern School of Business, NYU, and the Interactive Telecommunication Program, Tisch School of the Arts, NYU, where I designed and taught courses in digital programming and design. I’ve designed and taught more than 25 similar courses at major universities.

eCurtain Media’s consulting department is committed to helping small businesses get the greatest profit return from the smallest investment. When Rockport asked me to write “Make Your Small Business Website Work” I focused on twenty excellent business websites to illustrate simple design and search engine rules that made them profitable. Because I know how quickly technology changes, I offered classic principles of website design, back by research, that never change.

The information and advice contained in this book is based on classic web design principles. These principles are as valuable and relevant today as when “Make Your Small Business Work” was published.

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