[LEFT: Wieland Herzfeld In 1968. Credit: Photographer Roland Box]
Wieland Herzfelde (April 11, 1896-November 23, 1988) was a German publisher and writer. He was the beloved brother of the John Heartfield. There is no doubt that Wieland was instrumental in bringing John Heartfield's art to the attention of the world.
In 1916, Herzfelde founded the artistic journal Neue Jugend
. The following year, he helped launch the publishing house Malik-Verlag, which heavily featured John Heartfield's work.
After World War One, Herzfelde founded an art gallery, Grosz-Galerie. He helped to organize the First International Dada Fair in 1920, featuring works by John Heartfield, Hannah Hoch, Hans Arp, Max Ernst, Georg Scholz, Johannes Theodor Baargeld, and Otto Dix.
Herzfelde was forced to flee from the Nazis to Prague in 1933. After a stay in London, he moved to the United States in 1939, where he published works by exiled German writers.
In 1949, he returned to East Germany to be able to reunite with his brother, John.