<< HEARTFIELD CHRONOLOGY - ALL YEARS
1891 1899 1905 1908 1912 1913

“An artist needn’t be a clergyman or a churchwarden,
but he certainly must have a warm heart for his fellow men.”
Vincent van Gogh
Vincent van Gogh

John Heartfield Ernst Neumann Studies, Kunst und Handwerkkerschule, 1913

In 1913, the John Heartfield Ernst Neumann connection was formed.

Heartfield had become more and more dissatisfied his oil painting apprenticeship He became interested in advertising slogan competitions. He decided to study applied graphic art.

He was able to study with Ernst Neumann, Kunst und Handwerkkerschule (Arts and Crafts School). Neumann was one of the most recognized and respected advertising designers. He held Germany’s only academic chair for advertising design.

Heartfield created a graphic with the moralizing text, “Advertising becomes art and science when it is pursued with the ethical means of truth.”

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Ernst Neumann

Arts And Crafts School
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Helmut Herzfeld (John Heartfield) studies under Ernst Neumann at the Kunst-und Handwerkkerschule (Arts and Crafts School) in Berlin
Heartfield Ernst Neumann Kunst und Handwerkkerschule, 1913

Ernst Neumann at the Albertus-University of Königsberg

John Heartfield’s grandson, Professor John J Heartfield, offers an Art & Politics, Politics & Art presentation to audiences in all types of venues. He was a featured presenter at 2016 DADA WORLD FAIR (The Collage Museum, San Francisco). Please write to him for more information.

Heartfield Ernst Neumann Arts Crafts Berlin 1913 curator answers questions