From 1914 to 1917, Helmut Herzfeld (John Heartfield) has experiences that will shape the remainder of his life.
At the German Front during World War One, he comes face-to-face with the horror and hypocrisy of war. He politicizes the nature of his work.
By 1916, he is so disgusted by the nationalism that destroyed so many lives, he decides to live as “John Heartfield” in a Germany that has raised nationalism and anti-British sentiment to a fever pitch.
In 1917, he founds Malik-Verlag Publishing. His brother, Wieland Herzfelde, joins him as a partner. Wieland is an essential element in the ability of Heartfield to function as a artist.